Joost (Etilities Forum), one of the early implementers of Internet-based TV service has shed its standalone  desktop application and launched a service that plays its content within a standard web browser.  This opens up its free content to a far greater audience, which will certainly increase the amount of material that TV networks and other owners will be willing to provide.  ”More eyeballs” is the rule of the content land.

Joost boasts a rather impressive array of current TV content in their library, including mainstream TV shows and channels.  They also provide some innovative social features that allow you to see what your friends are watching on the Joost network.  Just like your regular, pre-TiVo TV, the content is ad-supported.

I’ve used the old desktop client before and find the new browser one to be a little jumpy, but mostly watchable.  The target audience seems to be the college crowd, but Joost has added a lot more content in recent months, so it may be on its way to becoming a viable alternative to the traditional broadcast TV.

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