In a previous post about the commodization of broadband, we discussed the ever-increasing availability of Internet connectivity and its importance to the globalization of communication services.  Recent reports, however, indicate that the U.S. is lagging with respect to the penetration of broadband.  Compared to other countries, America ranks just 19th in broadband penetration worldwide.  Although this is certainly in part due to the large size of this country, lack of availability of appropriate connectivity impacts the behavior of consumers who now consider broadband a key criterion when buying property.

This issue has become so important that president-elect Barack Obama has outlined his intention to deploy a modern communications infrastructure.  Under the umbrella of his plan for technology, his policy states: ”As a country, we have ensured that every American has access to telephone service and electricity, regardless of economic status, and Obama will do likewise for broadband Internet access.”

Obama plans to reach that projection by using the Universal Service Fund, improving our use of the nation’s wireless spectrum, and bringing about new tax and loan incentives.  To accomplish these and other goals, he intends to appoint a Chief Technology Officer (CTO) at the White House who will oversee these efforts.  Several candidates are already being considered for the post.

The rise of broadband and technology as national issues is certainly needed in order to maintain our competitiveness across the globe and ensure our continued ability lead the world by connecting people through affordable and reliable services.  We at Gallop view the appointment of a “National CTO” as a positive change that will elevate broadband availability to a national-level discussion.  This will have a positive impact on consumers at home and abroad and will ultimately improve both our competitiveness and globalization.

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