Back in July, we blogged about the industry trend towards more versatile entertainment hardware, but never in our wildest dreams did we expect it to apply to pizza deliveries.  Yet now it does. Tivo (Etilities Forum), which has already formed partnerships with Amazon (Etilities Forum) to sell products and movie tickets and Netflix (Etilities Forum) to stream movies, just added Domino’s pizza to its menu!  Users will now be able to order pizza online both directly through the TiVo interface and during Domino’s commercials, giving a brand new meaning to the phrase ”TV Dinner.”  This service will be accessible to TiVo users through their broadband connection.  You can set up and save your Domino’s profile online and place orders for pick up and/or delivery.  Of course, the estimated 30 minute delivery time still applies.

This type of alliance is representative of a more general industry trend. In many areas of the industry, advertising has been suffering, in part because of the flailing economy.  The positive effect has been that media and technology providers have been driven to develop new ways of piquing clients’ interest.  We at Gallop are excited by this partnership, especially since it’s a good example of the kind of solution that we can expect to see in the future, as well known companies work together to provide innovative technology and entertainment offerings to consumers.

Now… if only Domino’s delivered beer!

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