According to Netflix
(Etilities Forum) CEO Reed Hastings, the company will start offering streaming-only plans in 2010. This seems like a natural move for Netflix, which has been pushing its streaming service hard accross as many platforms as it can: PCs, Macs, X-Boxes, TiVos, and Blu-Ray players.
In order to make such a plan truly attractive, Netflix will need to boost the number of available titles: while there are over 70,000 in its DVD library, the online library has a mere 12,000, a relatively small number comparatively.
Boosting the size of the online library would be to everyone’s benefit, as the DVD by mail model has two main flaws, both overcome by the streaming model:
- You have to wait for your DVDs to be mailed to you and to be mailed back.
- It often takes a while for new releases to find their way to your home in DVD format because of the initial surge in demand (don’t you hate always seeing the ‘Very Long Wait’ next to the titles you really want in your Queue?)
Now if by 2010 Netflix can smooth out the buffering issues with its streaming offering that many are currently experiencing, this could be a very successful initiative.
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