I hate to be blogging about Apple again, but it has been quite ubiquitous of late and given that I own an iPhone, an Apple TV, a Mac Mini and a MacBook Pro, I cannot help caring.
From a PR standpoint, the last few months have been mixed at best for Apple (more on that later), and yet from a financial standpoint it has been pretty much blowing right through this recession, announcing just last month the best non-holiday quarter in the company’s history. What’s going on here?
I grew up very much a PC guy. My first computer, in 1994, was a 75MHz Pentium I with 8 megs of ram and a 500 MB hard drive running Dos and Windows 3.11. I was 14, it was by far the coolest thing I’d ever owned, and the internet was just getting started. Sometimes when I’d go visit a school buddy of mine, I’d take a peek at his dad’s Apple PowerPC which, he liked to remind me, was much more expensive and cooler than my PC. It also wasn’t compatible with mine. It never would be. Apple actually cultivated that difference, it thrived on it: remember ‘think different?’
From that point until about a year and a half ago, I discarded Macs as over-priced, over-engineered rounded cubes without a delete key or a right-click button, designed by and for intellectual snobs.
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President Obama relied upon it heavily during his campaign, in fact some say that he revolutionized its use.
It seems that