In what has become a recurring theme, Tivo (Etilities Forum) announced that its customers will soon have full access to the “Watch Instantly” streaming feature from Netflix
(Etilities Forum). The move brings over 12,000 titles from Netflix’s streaming library into the homes of TiVo’s many customers.
The service will be available at no additional charge for those who already subscribe to both TiVo and Netflix services. While there is no mention of whether HD content will be included now or in the future, Netflix has already announced an HD streaming service, so it’s a safe assumption that TiVo users will soon have this feature as well. The TiVo hardware that will support Netflix – TiVo Series3, TiVo HD, and TiVo HD XL – is all HD-capable.
Understandably, the press release focuses solely on the announcement of the partnership, but let’s take a brief look at the total footprint now served by the two companies:
- TiVo owners can access the traditional content recorded from their cable TV or other video provider, and use streaming services from Amazon
(Etilities Forum) Video-on-Demand (Unbox), and now Netflix (Watch Instantly).
- Netflix customers can access the full library of over 100,000 DVD titles via the original by-mail model, and can stream a growing subset of that library by streaming to the Xbox 360, Roku set-top box, some Blu-ray players, home PC (and soon Mac), and TiVo units.
This development brings a number of benefits to consumers. Aside from expanding the menu of choices, increased competition will drive prices down and innovations up. For example, one factor in the development of this cooperative effort between Netflix and TiVo may be iTunes (Etilities Forum) growing customer base and wide availability of movies and TV content.
This convergence of media and products will only become more prevalent as broadband connections become as universally available as electricity and running water. Consumers will also appreciate that they don’t need to purchase a different piece of equipment for each entertainment service that they use.
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